Audience map
Where Zain Kuwait's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions ·Intensity
70,788289,103
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Ahmadi | KWD 193.550 | 289,103 | 205 | 0.02% | KWD 0.944 |
| Farwaniya | KWD 145.047 | 223,271 | 157 | 0.02% | KWD 0.924 |
| Hawalli | KWD 143.746 | 219,859 | 266 | 0.04% | KWD 0.540 |
| Capital | KWD 91.170 | 158,405 | 152 | 0.03% | KWD 0.600 |
| Jahra | KWD 51.493 | 84,558 | 59 | 0.02% | KWD 0.873 |
| Mubarak Al-Kabeer | KWD 42.168 | 70,788 | 89 | 0.04% | KWD 0.474 |
| Unknown | KWD 0.160 | 575 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 25-34 | KWD 366.502 | 382,327 | 524 | 0.03% | KWD 0.699 |
| 35-44 | KWD 166.514 | 199,744 | 288 | 0.03% | KWD 0.578 |
| 18-24 | KWD 73.468 | 144,072 | 87 | 0.02% | KWD 0.844 |
| 45-54 | KWD 44.551 | 71,723 | 23 | 0.01% | KWD 1.937 |
| 55-64 | KWD 11.326 | 24,581 | 3 | 0% | KWD 3.775 |
| 65+ | KWD 4.951 | 10,663 | 3 | 0.01% | KWD 1.650 |
| Unknown | KWD 0.025 | 80 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| male | KWD 521.966 | 630,061 | 453 | 0.02% | KWD 1.152 |
| female | KWD 144.037 | 200,470 | 473 | 0.07% | KWD 0.305 |
| unknown | KWD 1.332 | 2,095 | 2 | 0.03% | KWD 0.666 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | 33,417 | 166,704 | 75,739 | 20,264 | 5,152 | 2,252 | 11 |
| Capital | 15,741 | 78,524 | 35,676 | 9,545 | 2,427 | 1,061 | 5 |
| Farwaniya | 25,043 | 124,928 | 56,759 | 15,186 | 3,861 | 1,688 | 8 |
| Hawalli | 24,818 | 123,808 | 56,250 | 15,050 | 3,826 | 1,672 | 8 |
| Jahra | 8,890 | 44,351 | 20,150 | 5,391 | 1,371 | 599 | 3 |
| Mubarak Al-Kabeer | 7,280 | 36,319 | 16,501 | 4,415 | 1,122 | 491 | 2 |
| Unknown | 28 | 138 | 63 | 17 | 4 | 2 | 0 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | 65,515 | 237,417 | 606 |
| Capital | 30,860 | 111,832 | 285 |
| Farwaniya | 49,098 | 177,921 | 454 |
| Hawalli | 48,657 | 176,325 | 450 |
| Jahra | 17,430 | 63,164 | 161 |
| Mubarak Al-Kabeer | 14,274 | 51,725 | 132 |
| Unknown | 54 | 196 | 1 |