Audience map
Where Zain Kuwait's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KDIntensity
KWD 42.168KWD 193.550
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Ahmadi | KWD 193.550 | 289,103 | 205 | 0.02% | KWD 0.944 |
| Farwaniya | KWD 145.047 | 223,271 | 157 | 0.02% | KWD 0.924 |
| Hawalli | KWD 143.746 | 219,859 | 266 | 0.04% | KWD 0.540 |
| Capital | KWD 91.170 | 158,405 | 152 | 0.03% | KWD 0.600 |
| Jahra | KWD 51.493 | 84,558 | 59 | 0.02% | KWD 0.873 |
| Mubarak Al-Kabeer | KWD 42.168 | 70,788 | 89 | 0.04% | KWD 0.474 |
| Unknown | KWD 0.160 | 575 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 25-34 | KWD 366.502 | 382,327 | 524 | 0.03% | KWD 0.699 |
| 35-44 | KWD 166.514 | 199,744 | 288 | 0.03% | KWD 0.578 |
| 18-24 | KWD 73.468 | 144,072 | 87 | 0.02% | KWD 0.844 |
| 45-54 | KWD 44.551 | 71,723 | 23 | 0.01% | KWD 1.937 |
| 55-64 | KWD 11.326 | 24,581 | 3 | 0% | KWD 3.775 |
| 65+ | KWD 4.951 | 10,663 | 3 | 0.01% | KWD 1.650 |
| Unknown | KWD 0.025 | 80 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| male | KWD 521.966 | 630,061 | 453 | 0.02% | KWD 1.152 |
| female | KWD 144.037 | 200,470 | 473 | 0.07% | KWD 0.305 |
| unknown | KWD 1.332 | 2,095 | 2 | 0.03% | KWD 0.666 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 21.308 | KWD 106.298 | KWD 48.295 | KWD 12.921 | KWD 3.285 | KWD 1.436 | KWD 0.007 |
| Capital | KWD 10.037 | KWD 50.070 | KWD 22.749 | KWD 6.086 | KWD 1.547 | KWD 0.676 | KWD 0.003 |
| Farwaniya | KWD 15.968 | KWD 79.660 | KWD 36.192 | KWD 9.683 | KWD 2.462 | KWD 1.076 | KWD 0.005 |
| Hawalli | KWD 15.825 | KWD 78.946 | KWD 35.868 | KWD 9.596 | KWD 2.440 | KWD 1.066 | KWD 0.005 |
| Jahra | KWD 5.669 | KWD 28.280 | KWD 12.849 | KWD 3.438 | KWD 0.874 | KWD 0.382 | KWD 0.002 |
| Mubarak Al-Kabeer | KWD 4.642 | KWD 23.159 | KWD 10.522 | KWD 2.815 | KWD 0.716 | KWD 0.313 | KWD 0.002 |
| Unknown | KWD 0.018 | KWD 0.088 | KWD 0.040 | KWD 0.011 | KWD 0.003 | KWD 0.001 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 41.776 | KWD 151.388 | KWD 0.386 |
| Capital | KWD 19.678 | KWD 71.310 | KWD 0.182 |
| Farwaniya | KWD 31.307 | KWD 113.451 | KWD 0.290 |
| Hawalli | KWD 31.026 | KWD 112.433 | KWD 0.287 |
| Jahra | KWD 11.114 | KWD 40.276 | KWD 0.103 |
| Mubarak Al-Kabeer | KWD 9.102 | KWD 32.982 | KWD 0.084 |
| Unknown | KWD 0.035 | KWD 0.125 | KWD 0.000 |