Audience map
Where Zain Kuwait's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KDIntensity
KWD 55.056KWD 285.778
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Ahmadi | KWD 285.778 | 307,778 | 400 | 0.03% | KWD 0.714 |
| Hawalli | KWD 205.748 | 231,170 | 695 | 0.07% | KWD 0.296 |
| Farwaniya | KWD 202.633 | 220,600 | 330 | 0.03% | KWD 0.614 |
| Capital | KWD 137.040 | 174,413 | 426 | 0.07% | KWD 0.322 |
| Jahra | KWD 68.212 | 87,210 | 107 | 0.03% | KWD 0.637 |
| Mubarak Al-Kabeer | KWD 55.056 | 67,613 | 257 | 0.11% | KWD 0.214 |
| Unknown | KWD 0.200 | 589 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 25-34 | KWD 521.991 | 357,530 | 1,241 | 0.05% | KWD 0.421 |
| 35-44 | KWD 250.837 | 196,829 | 828 | 0.07% | KWD 0.303 |
| 18-24 | KWD 88.966 | 126,361 | 56 | 0.01% | KWD 1.589 |
| 45-54 | KWD 69.249 | 72,283 | 73 | 0.02% | KWD 0.949 |
| 55-64 | KWD 16.418 | 24,089 | 12 | 0.01% | KWD 1.368 |
| 65+ | KWD 7.182 | 10,142 | 5 | 0.01% | KWD 1.436 |
| Unknown | KWD 0.025 | 86 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| male | KWD 732.068 | 597,490 | 725 | 0.02% | KWD 1.010 |
| female | KWD 220.812 | 194,071 | 1,488 | 0.18% | KWD 0.148 |
| unknown | KWD 1.788 | 1,985 | 2 | 0.02% | KWD 0.894 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 26.632 | KWD 156.257 | KWD 75.088 | KWD 20.730 | KWD 4.915 | KWD 2.150 | KWD 0.007 |
| Capital | KWD 12.771 | KWD 74.930 | KWD 36.007 | KWD 9.941 | KWD 2.357 | KWD 1.031 | KWD 0.004 |
| Farwaniya | KWD 18.884 | KWD 110.795 | KWD 53.241 | KWD 14.699 | KWD 3.485 | KWD 1.524 | KWD 0.005 |
| Hawalli | KWD 19.174 | KWD 112.498 | KWD 54.060 | KWD 14.924 | KWD 3.538 | KWD 1.548 | KWD 0.005 |
| Jahra | KWD 6.357 | KWD 37.297 | KWD 17.923 | KWD 4.948 | KWD 1.173 | KWD 0.513 | KWD 0.002 |
| Mubarak Al-Kabeer | KWD 5.131 | KWD 30.104 | KWD 14.466 | KWD 3.994 | KWD 0.947 | KWD 0.414 | KWD 0.001 |
| Unknown | KWD 0.019 | KWD 0.109 | KWD 0.053 | KWD 0.015 | KWD 0.003 | KWD 0.002 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 66.100 | KWD 219.143 | KWD 0.535 |
| Capital | KWD 31.697 | KWD 105.086 | KWD 0.257 |
| Farwaniya | KWD 46.869 | KWD 155.385 | KWD 0.379 |
| Hawalli | KWD 47.589 | KWD 157.774 | KWD 0.385 |
| Jahra | KWD 15.777 | KWD 52.307 | KWD 0.128 |
| Mubarak Al-Kabeer | KWD 12.734 | KWD 42.219 | KWD 0.103 |
| Unknown | KWD 0.046 | KWD 0.154 | KWD 0.000 |