Audience map
Where Zain Kuwait's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KD/clickIntensity
KWD 0.944KWD 0.474
Darker = better (lower CPC)
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.160 | 575 | 0 | 0% | — |
| Mubarak Al-Kabeer | KWD 42.168 | 70,788 | 89 | 0.04% | KWD 0.474 |
| Hawalli | KWD 143.746 | 219,859 | 266 | 0.04% | KWD 0.540 |
| Capital | KWD 91.170 | 158,405 | 152 | 0.03% | KWD 0.600 |
| Jahra | KWD 51.493 | 84,558 | 59 | 0.02% | KWD 0.873 |
| Farwaniya | KWD 145.047 | 223,271 | 157 | 0.02% | KWD 0.924 |
| Ahmadi | KWD 193.550 | 289,103 | 205 | 0.02% | KWD 0.944 |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.025 | 80 | 0 | 0% | — |
| 35-44 | KWD 166.514 | 199,744 | 288 | 0.03% | KWD 0.578 |
| 25-34 | KWD 366.502 | 382,327 | 524 | 0.03% | KWD 0.699 |
| 18-24 | KWD 73.468 | 144,072 | 87 | 0.02% | KWD 0.844 |
| 65+ | KWD 4.951 | 10,663 | 3 | 0.01% | KWD 1.650 |
| 45-54 | KWD 44.551 | 71,723 | 23 | 0.01% | KWD 1.937 |
| 55-64 | KWD 11.326 | 24,581 | 3 | 0% | KWD 3.775 |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| female | KWD 144.037 | 200,470 | 473 | 0.07% | KWD 0.305 |
| unknown | KWD 1.332 | 2,095 | 2 | 0.03% | KWD 0.666 |
| male | KWD 521.966 | 630,061 | 453 | 0.02% | KWD 1.152 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 0.894 | KWD 0.822 | KWD 0.761 | KWD 1.441 | KWD 2.360 | KWD 1.297 | KWD 0.472 |
| Capital | KWD 0.722 | KWD 0.650 | KWD 0.589 | KWD 1.268 | KWD 2.188 | KWD 1.125 | KWD 0.300 |
| Farwaniya | KWD 0.884 | KWD 0.812 | KWD 0.751 | KWD 1.430 | KWD 2.350 | KWD 1.287 | KWD 0.462 |
| Hawalli | KWD 0.692 | KWD 0.620 | KWD 0.559 | KWD 1.239 | KWD 2.158 | KWD 1.095 | KWD 0.270 |
| Jahra | KWD 0.859 | KWD 0.786 | KWD 0.725 | KWD 1.405 | KWD 2.324 | KWD 1.262 | KWD 0.436 |
| Mubarak Al-Kabeer | KWD 0.659 | KWD 0.587 | KWD 0.526 | KWD 1.205 | KWD 2.125 | KWD 1.062 | KWD 0.237 |
| Unknown | KWD 0.422 | KWD 0.350 | KWD 0.289 | KWD 0.968 | KWD 1.888 | KWD 0.825 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 0.624 | KWD 1.048 | KWD 0.805 |
| Capital | KWD 0.452 | KWD 0.876 | KWD 0.633 |
| Farwaniya | KWD 0.614 | KWD 1.038 | KWD 0.795 |
| Hawalli | KWD 0.422 | KWD 0.846 | KWD 0.603 |
| Jahra | KWD 0.589 | KWD 1.013 | KWD 0.769 |
| Mubarak Al-Kabeer | KWD 0.389 | KWD 0.813 | KWD 0.570 |
| Unknown | KWD 0.152 | KWD 0.576 | KWD 0.333 |