Audience map
Where Adventure Key's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KD/clickIntensity
KWD 0.905KWD 0.398
Darker = better (lower CPC)
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.009 | 27 | 0 | 0% | — |
| Jahra | KWD 3.186 | 11,517 | 8 | 0.04% | KWD 0.398 |
| Hawalli | KWD 8.679 | 30,278 | 18 | 0.03% | KWD 0.482 |
| Capital | KWD 6.009 | 21,651 | 12 | 0.03% | KWD 0.501 |
| Ahmadi | KWD 15.302 | 52,217 | 27 | 0.03% | KWD 0.567 |
| Farwaniya | KWD 9.893 | 33,265 | 17 | 0.03% | KWD 0.582 |
| Mubarak Al-Kabeer | KWD 1.809 | 6,251 | 2 | 0.02% | KWD 0.905 |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.000 | 1 | 0 | 0% | — |
| 18-24 | KWD 9.766 | 30,762 | 20 | 0.03% | KWD 0.488 |
| 35-44 | KWD 8.034 | 28,972 | 16 | 0.03% | KWD 0.502 |
| 25-34 | KWD 23.018 | 78,673 | 43 | 0.03% | KWD 0.535 |
| 65+ | KWD 0.563 | 1,799 | 1 | 0.03% | KWD 0.563 |
| 45-54 | KWD 2.714 | 10,056 | 3 | 0.02% | KWD 0.905 |
| 55-64 | KWD 1.080 | 3,797 | 1 | 0.02% | KWD 1.080 |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| unknown | KWD 0.058 | 288 | 0 | 0% | — |
| male | KWD 38.311 | 130,296 | 73 | 0.03% | KWD 0.525 |
| female | KWD 6.806 | 23,846 | 11 | 0.03% | KWD 0.619 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 0.528 | KWD 0.551 | KWD 0.534 | KWD 0.736 | KWD 0.823 | KWD 0.565 | KWD 0.283 |
| Capital | KWD 0.495 | KWD 0.518 | KWD 0.501 | KWD 0.703 | KWD 0.790 | KWD 0.532 | KWD 0.250 |
| Farwaniya | KWD 0.535 | KWD 0.559 | KWD 0.542 | KWD 0.743 | KWD 0.831 | KWD 0.573 | KWD 0.291 |
| Hawalli | KWD 0.485 | KWD 0.509 | KWD 0.492 | KWD 0.693 | KWD 0.781 | KWD 0.523 | KWD 0.241 |
| Jahra | KWD 0.443 | KWD 0.467 | KWD 0.450 | KWD 0.651 | KWD 0.739 | KWD 0.481 | KWD 0.199 |
| Mubarak Al-Kabeer | KWD 0.696 | KWD 0.720 | KWD 0.703 | KWD 0.905 | KWD 0.992 | KWD 0.734 | KWD 0.452 |
| Unknown | KWD 0.244 | KWD 0.268 | KWD 0.251 | KWD 0.452 | KWD 0.540 | KWD 0.282 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 0.593 | KWD 0.546 | KWD 0.283 |
| Capital | KWD 0.560 | KWD 0.513 | KWD 0.250 |
| Farwaniya | KWD 0.600 | KWD 0.553 | KWD 0.291 |
| Hawalli | KWD 0.550 | KWD 0.503 | KWD 0.241 |
| Jahra | KWD 0.509 | KWD 0.462 | KWD 0.199 |
| Mubarak Al-Kabeer | KWD 0.762 | KWD 0.715 | KWD 0.452 |
| Unknown | KWD 0.309 | KWD 0.262 | KWD 0.000 |