Audience map
Where Adventure Key's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KDIntensity
KWD 1.809KWD 15.302
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Ahmadi | KWD 15.302 | 52,217 | 27 | 0.03% | KWD 0.567 |
| Farwaniya | KWD 9.893 | 33,265 | 17 | 0.03% | KWD 0.582 |
| Hawalli | KWD 8.679 | 30,278 | 18 | 0.03% | KWD 0.482 |
| Capital | KWD 6.009 | 21,651 | 12 | 0.03% | KWD 0.501 |
| Jahra | KWD 3.186 | 11,517 | 8 | 0.04% | KWD 0.398 |
| Mubarak Al-Kabeer | KWD 1.809 | 6,251 | 2 | 0.02% | KWD 0.905 |
| Unknown | KWD 0.009 | 27 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 25-34 | KWD 23.018 | 78,673 | 43 | 0.03% | KWD 0.535 |
| 18-24 | KWD 9.766 | 30,762 | 20 | 0.03% | KWD 0.488 |
| 35-44 | KWD 8.034 | 28,972 | 16 | 0.03% | KWD 0.502 |
| 45-54 | KWD 2.714 | 10,056 | 3 | 0.02% | KWD 0.905 |
| 55-64 | KWD 1.080 | 3,797 | 1 | 0.02% | KWD 1.080 |
| 65+ | KWD 0.563 | 1,799 | 1 | 0.03% | KWD 0.563 |
| Unknown | KWD 0.000 | 1 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| male | KWD 38.311 | 130,296 | 73 | 0.03% | KWD 0.525 |
| female | KWD 6.806 | 23,846 | 11 | 0.03% | KWD 0.619 |
| unknown | KWD 0.058 | 288 | 0 | 0% | — |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 3.329 | KWD 7.847 | KWD 2.739 | KWD 0.925 | KWD 0.368 | KWD 0.192 | KWD 0.000 |
| Capital | KWD 1.307 | KWD 3.081 | KWD 1.075 | KWD 0.363 | KWD 0.145 | KWD 0.075 | KWD 0.000 |
| Farwaniya | KWD 2.152 | KWD 5.073 | KWD 1.771 | KWD 0.598 | KWD 0.238 | KWD 0.124 | KWD 0.000 |
| Hawalli | KWD 1.888 | KWD 4.451 | KWD 1.553 | KWD 0.525 | KWD 0.209 | KWD 0.109 | KWD 0.000 |
| Jahra | KWD 0.693 | KWD 1.634 | KWD 0.570 | KWD 0.193 | KWD 0.077 | KWD 0.040 | KWD 0.000 |
| Mubarak Al-Kabeer | KWD 0.394 | KWD 0.928 | KWD 0.324 | KWD 0.109 | KWD 0.044 | KWD 0.023 | KWD 0.000 |
| Unknown | KWD 0.002 | KWD 0.005 | KWD 0.002 | KWD 0.001 | KWD 0.000 | KWD 0.000 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 2.320 | KWD 13.060 | KWD 0.020 |
| Capital | KWD 0.911 | KWD 5.128 | KWD 0.008 |
| Farwaniya | KWD 1.500 | KWD 8.443 | KWD 0.013 |
| Hawalli | KWD 1.316 | KWD 7.408 | KWD 0.011 |
| Jahra | KWD 0.483 | KWD 2.720 | KWD 0.004 |
| Mubarak Al-Kabeer | KWD 0.274 | KWD 1.544 | KWD 0.002 |
| Unknown | KWD 0.001 | KWD 0.008 | KWD 0.000 |